The idea of taking an experience we all know, in this case online shopping, and turning it on its head is adventurous.
Agency B-Reel and 3 have worked together to create a new online shopping experience, allowing the user to see the salesperson in real team interacting with products and features on screen "minority report" style. The salesperson can drag a product onto the screen, show its features such as different colors and monthly cost and then drag it into the shopping cart. All this with just the touch of a finger.
The goal is to create an experience as close as possible to face-to-face interaction. User reaction to the new online experience will determine the success of this adventurous approach. From a brand viewpoint, 3 launched with the promise of bringing a fresh approach to the telecommunication space, and it is a positive sign to see them innovating again in the category.
To find out more visit http://www.b-reel.com/projects/3live-shop/ for a video.