This week we are finishing off the last stages of the TANK brand strategy project. We have redefined our core idea and are looking at the brand signals that will communicate it to the world. I have attached some images from the strategy workshop. We broke into teams, and each team was tasked with looking at how we signal our core differentiating idea through visuals, behavior, physical aspects, and communications.
I look forward to sharing more with you as we move into the execution stage over the coming months.
The process has allowed us to stand back from the day-to-day and focus on the bigger picture. It has also aligned the team and provided a strong focus for us as we jump into 2011.
Using our brand process on ourselves has also helped us refine and feed back into future client projects. If you need fresh eyes on your brand drop me a line. Always happy to talk through the process and a meaty brand challenge.