What's broken?

Broken things fascinate me. Like sitting in a doctors waiting room for 45 minutes. Being sold to at a new car dealership. Knowing you have to go into battle when returning something under warrantee. Sitting at home for 4 hours waiting for your phone to be installed.
Interestingly, fixing these broken experiences is the best way to stand out. Often it is not costly or difficult to fix something. So why do so many companies let their clients or customers struggle with legacy processes and systems.
What is broken around you as you sit reading this post? Look around, for that is where the opportunities can be found.

The damage to the Qantas brand

Sweet Coffee