The knowing smile

I was talking to a friend of mine recently that regularly engages creative and digital agencies. He has worked in client and agency roles. He had an interesting observation from a client perspective:

 "I know too much about the agency process", he explained. "I know that fighting for internal agency resources is hard. That my account manager is likely to change a few times during the project. That I'm not your only client. And that there will be scope creep. So let's all just be open and honest about it."

Great advice. 

Why do digital projects fail?

Minimum Viable Marketing